So, how much work goes into a YouTube video?

Spoiler alert: more than you probably think. Is it worth it?

Matteo Licata
4 min readAug 24, 2022

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Photo by Terje Sollie: https://www.pexels.com/photo/person-holding-canon-dslr-camera-close-up-photo-320617/
Photo by Terje Sollie: https://www.pexels.com/photo/person-holding-canon-dslr-camera-close-up-photo-320617/

According to a Harris poll commissioned by toymaker Lego in 2019, a surprisingly large chunk of young kids aspires to become Vloggers/YouTubers.

Well, I guess I qualify as one, given that my channel Roadster Life is (at the time of writing) right on the cusp of netting 20k subscribers and gets between 80k and 100k monthly views on average.

In the broader context of YouTube, that may not seem like much.

However, once you factor in that my content consists of useless information about old Italian cars, all sprouted in English with a thick Italian accent, you’ll be just as amazed as I am that so many people worldwide actually enjoy it.

Creating a YouTube channel is perhaps among the most rewarding things I’ve ever done, at least from a personal standpoint: knowing that I’m somehow brightening up someone else’s day thousands of miles away makes it all worthwhile.

Yes, but how much work does it actually take?

Glad you asked. Here’s everything that goes into a Roadster Life video!

Step 1. Writing

At the foundation of it all, there’s the story.

Photo by Suzy Hazelwood: https://www.pexels.com/photo/black-and-red-typewriter-1995842/
Photo by Suzy Hazelwood: https://www.pexels.com/photo/black-and-red-typewriter-1995842/

I’ve always enjoyed writing, so the blank file has never been intimidating to me: all I need is a snappy intro to get myself “in the mood,” and then it all flows naturally.

So naturally, in fact, it’s hard to pinpoint how many hours I actually spend on a given story, but about two to three hours seems a representative enough figure.

Contrary to most people on the internet, I try to write only about stuff I’m actually knowledgeable about, so I don’t usually spend much time researching. Whenever I need to check out some stuff, though, I got a nice personal library to fall back on.

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Matteo Licata

I’ve been obsessed with cars for as long as I remember and, after working in automobile design for a decade, now I’m a lecturer, a published author, a YouTuber